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WELCOME to Lovely's Vintage Emporium - the UK's Best Vintage Fashion & Accessories Website

Lovely's Vintage Emporium is an online vintage fashion paradise full of beautiful vintage fashion pieces and is the inspiration of UK magazine journalist and stylist Lynnette Peck. She is nicknamed 'Lovely' by her friends, hence the name of the website - plus we think our vintage pieces are Lovely!

We are very proud that Lovely's Vintage Emporium won the 'UK's Best Vintage Fashion & Accessories Website' at The National Vintage Awards!

Recent press coverage has included Lovely's Vintage Emporium being featured in the Mail on Sunday YOU magazine, Newsweek, Sunday Telegraph Stella magazine and the London Evening Standard.

The owner of Lovely's Vintage Emporium, Lynnette, has a fashion pedigree: she has worked as a magazine fashion & beauty director and editor for twenty-three years with key roles at magazines including CosmopolitanEveNowVogue AustraliaSaga and New Woman.

She also worked at legendary vintage shop Steinberg & Tolkien on the Kings Road in Chelsea, London. She has launched and edited magazines, styled numerous celebrities helping them look fabulous on photo shoots, been a presenter on many TV and radio shows, and has consulted for well-known fashion and beauty brands. See for more information. 

During this successful magazine career her main passion has been vintage - from clothes to accessories, from her first 1950s pink beaded cardigan bought at a market when she was 13 to a recently acquired red and silver Ossie Clark dress that she can't bear to sell, she is a long-time collector and enthusiast of all things vintage. With her vast knowledge of vintage combined with years of fashion styling and magazine experience she decided to set up her ultimate dream online boutique.

So what makes Lovely's Vintage Emporium special?

It is the first on-trend, fashion-current, online vintage boutique to offer beautiful and unusual one-offs in first-class condition that are still relevant to the way we live now (and that look fabulous when mixed with high street favourites). As the owner goes to London Fashion Week, attends fashion press events every week and styles photo shoots regularly she is well placed to ensure that the vintage on is current and always of the moment. She says: 'Dressing up your high street finds from TopShop or Whistles with a vintage piece is the fastest way to create a current but unique look - try it.'

Plus, as everything on is styled by the owner herself on photo shoots, she has taken all the hard work out of deciding 'what-to-wear-with-what' for her customers. And keeping it real, her 'house models' are not in fact 'models' they're normal girls.  

With an expanding network of clients, situated throughout the UK and worldwide, our first fan was American musician Nicki Minaj (, the MOBO Award nominee, whose stylist requested some pieces us. Recent well-known clients have included TV presenter and author Dawn O'Porter and TV presenter Holly Willoughby.

If you have anything truly unusual or in mint condition to sell that is from the 1920s to 1980s, contact us for information about the acquisition procedure. Email for details.

Meanwhile, don't forget to follow our adventures in style, beauty and vintage (and to hear about our latest fashion finds before they get listed online) on Twitter at @lovelyislovely1and @LovelysVintageand on the Facebook page where sneak previews of future pieces are posted at

You can also take a look at Lovely's Vintage Emporium InstagramPinterest and Tumblr accounts.

We only buy what we love for and we feel sure you will love our pieces too...