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Hedi Slimane for Saint Laurent signs vintage icon Jane Birkin

Designer Hedi Slimane’s last collection on the catwalk for Saint Laurent was a brilliant homage to the 1980’s - think lots of mini skirts and dresses in shiny fabrics and one-shouldered tops. All designed for young and thin women - but his latest advertising campaign has gone the opposite way and Hedi Slimane has signed 69-year-old French actress Jane Birkin. 

Jane as she was in the 1960s

Jane as she really is now

Jane Birkin was the epitome of 60s cool and her name even inspired the infamous The Hermes Birkin bag. One of our favourite pictures from the new Saint Laurent advertising campaign is Jane wearing one of Saint Laurent's most iconic items Le Smoking black tuxedo jacket. Shame her hair is all over her face and it is in black and white though. One day advertisers will show a 69 year old woman as she really is...good start though Saint Laurent!

What are your thoughts on this?

Love Lovely x



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Happy birthday to us: Lovely's Vintage Emporium is five today

Thanks so much to all our supporters who have enabled us to trade for the last five years! We could not do this without you. THANK YOU

Here are some of the highlights, of the last five years of www.lovelysvintageemporium.com since we launched on March 29th 2011 at 6.30pm!

2011: We launched on March 29th 2011 and had 23 orders in the first 30 minutes after the website went live. Our first 'celebrity' client was US rapper Nicki Minaj. We were written about immediately by The Times, The Daily Telegraph, LOOK, Cosmopolitan, Vogue Russia and many, many blogs.

2012: We appeared on the This Morning TV show numerous times in their fashion features and presenter Holly Willoughby became a client.

Our vintage crush Dawn O'Porter became a much treasured client and she continues to very kindly mention us when she is interviewed about her love of vintage.

2013: We won the UK's Best Online Vintage Fashion Shop award at The National Vintage Awards 2013!!!!

2014: The Daily Telegraph Stella magazine named us one of 'Britain's 50 Best Vintage Fashion Boutiques'. Specsavers magazine ran a two page feature about our founder Lynnette Peck.

2015: Mail on Sunday YOU magazine and Newsweek wrote about us.

2016: We are FIVE years old and bloggers are still writing about us. THANK YOU.

BUT of course the VERY IMPORTANT people are our clients!! Below are some of them, over the last five years, in selfies with them wearing their Lovely's Vintage Emporium pieces.

LOTS OF LOVE, Lovely's Vintage Emporium! Here's to another five years...

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