Lovely's Vintage Emporium is a fashion paradise full of beautiful trend-led vintage fashion pieces and is the inspiration of UK magazine journalist and stylist Lynnette Peck Bateman - nicknamed 'Lovely' by her friends...
Lovely has a distinguished fashion pedigree: she has worked as a magazine fashion & beauty director and editor for twenty years with key roles at magazines including Cosmopolitan,Eve,Now,Vogue Australia,SagaandNew Woman.
She has launched and edited magazines, styled numerous celebrities (such as Emma Bunton, Charlotte Church and Gail Porter) helping them look fabulous on photo shoots, presented on many TV and radio shows, and has consulted for well-known fashion and beauty brands. See www.lynnettepeck.com for more information about her magazine journalism career.
During this successful magazine career Lovely's main passion has been vintage - from clothes to accessories, from her first 1950s pink beaded cardigan bought at a market when she was 13 to a recently acquired black and white Ossie Clark dress that she can't bear to sell, she is a long-time collector and enthusiast of all things vintage.
With her vast knowledge of vintage combined with years of fashion styling and magazine experience she decided to set up her ultimate dream online boutique.
So what makes Lovely's Vintage Emporium special?
It is the first on-trend, fashion-current, online vintage boutique to offer beautiful and unusual one-offs in first-class condition that are still relevant to the way we live now (and that look fabulous when mixed with high street favourites). As Lovely goes to London Fashion Week, attends fashion press events every week and styles photo shoots regularly she is well placed to ensure that the vintage on www.lovelysvintageemporium.com is current and always of the moment. She says: 'Dressing up your high street finds from TopShop or Whistles with a vintage piece is the fastest way to create a current but unique look - try it.'
Plus, as everything on www.lovelysvintageemporium.com is styled by Lovely herself on photo shoots, she has taken all the hard work out of deciding 'what-to-wear-with-what' for her customers. And keeping it real, her 'house models' are not in fact 'models' they're normal girls.
With an expanding network of clients, situated throughout the UK and worldwide, Lovely’s first fan was American musician Nicki Minaj (www.myspace.com/nickiminaj), the MOBO Award nominee, whose stylist requested some pieces from Lovely.
But you don’t have to be famous to get star treatment. If you are looking for something unique - or particularly spectacular - Lovely’s Vintage Emporium offers a complete ‘Vintage Vision’ service sourcing pieces for clients on request; with personal shopping and styling by Lovely herself that does not have to be vintage related. Treat yourself, a friend or family member to a day out shopping with Lovely or having a wardrobe makeover.
Conversely, if you have anything truly unusual or in mint condition to sell that is from the 1920s to 1980s, contact her for information about the acquisition procedure. Email email@example.com for details.
Meanwhile, don't forget to follow Lovely's adventures in style, beauty and vintage (and to hear about her latest fashion finds before they get listed online) on Twitter at @lovelyislovely1and @LovelysVintageand on the Facebook page where sneak previews of future pieces are posted at http://www.facebook.com/LovelysVintageEmporium
Lovely only buys what Lovely loves for www.lovelysvintageemporium.com and she feels sure you will love them too...